Verity™ is a contextual intelligence technology that can comprehensively analyze text and image content on a web page to "read between the lines" and derive human-like understanding.
Full-page analysis
Reach your desired audience without relying on personal data or cookies
Future-proof your targeting
Avoid unsafe content, without constraining campaign reach or performance
Achieve brand safety and suitability
Hone in on page-level content that will amplify your brand message
Align with the most relevant content
Enhanced Performance
high-impact ad solutions.
visible results.
Together we will become the most powerful global solution for a cookie-less future through contextual technology and
high-impact creatives
Align your brand with the most relevant content and images that matter the most to your audience
Discover and own content related to holidays, gaming, decor, fashion, recipes and more!
Targeting. Custom contextual targeting
Exclusivity. First look/exclusivity within GumGum’s platform
Contextual sponsorship details
Contextual sponsorship benefits
Conquesting. Blocks top competitors from surrounding this type of content within our premium platform
Context. Your brand stays top-of-mind among users consuming relevant content
Performance. Better performance than other targeting strategies
Working with GumGum means OTC has the opportunity to leverage an added value brand study on any campaign $150K+*
KEY TIME PERIODS
New Year
Health & Fitness
Easter
Summer Vacation
Swim Season
Back-to-School
Fall Fashion
Halloween
Black Friday Cyber Thanksgiving
Holiday Season
Gifting Christmas New Year's Eve
Fourth of July
Father’s Day
Grilling Season
Valentine’s Day
Football Season
Tailgating
Spring Fashion
Mother’s Day
Spring Cleaning
January
March
February
April
July
September
December
November
October
August
June
Mother’s Day
May
scrolL
Introduction to Verity™
Company Milestones
GumGum partners with Dentsu to determine how much more effective and efficient contextual targeting is vs behavioral
MRC Accreditation received - GumGum is the first independent ad tech provider to Earn Content-Level Accreditation
Goldman Sachs invests $75MM in GumGum
milestone 01
milestone 03
milestone 02
milestone 04
CREATIVE DEMO GALLERY
Exclusively own key moments for
Oriental Trading Company
Case studies relevant to Oriental Trading Company
Higher
CTR
8.0x
Higher
Viewability
1.7x
Learn how GumGum’s increased sales for Johnsonville sausages by applying our computer vision technology and custom high impact solutions within contextually relevant content
Learn how GumGum drove significant lift in brand favorability and purchase intent for a large national retailer
Brand Favorability
Brand Favorability
Get in touch with us!
Thank you!
*Studies available; Pending feasibility check
Sarah Barthel
Kelley Lipski
